Brand Philosophy
A Nutritional Approach to Health
SUNLIFE entered the Chinese market in 1999, starting with high-quality colostrum from New Zealand, to create a high-end nutrition series and lead a new nutritional and healthy lifestyle

To meet the diverse needs of consumers and better tap into the family nutrition market, SUNLIFE has developed a fun nutrition series, using various nutritional combinations to reach more usage scenarios and meet the needs of different groups and channels

Targeting segmented markets&dash& mdash; Allergy sufferers' health needs, SUNLIFE brings a new series of allergy protection hydrolysis
 

A Nutritional Approach to Health

SUNLIFE entered the Chinese market in 1999, initially offering high-quality colostrum from New Zealand to create a premium nutrition series that promotes a new nutritional and healthy lifestyle. 

To cater to the diverse needs of consumers and better engage with the family nutrition market, SUNLIFE has developed a fun nutrition series that features various nutritional combinations. This approach allows the brand to reach more usage scenarios and meet the needs of different consumer groups and distribution channels. 

Focusing on specific market segments, particularly the health needs of allergy sufferers, SUNLIFE has introduced an innovative allergy protection hydrolysis seriesin 2024.

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24-hour natural rotational grazing in New Zealand
New Zealand has ample sunshine and balanced weather, allowing dairy cows to enjoy fresh grass year-round
FernMark Silver Fern Leaf Certification
The FernMark Logo symbolizes the quality of New Zealand's national products. It signifies trust and certification of origin from New Zealand and is an officially recognized trademark by the New Zealand government.
Ranked first in sales for 14 consecutive years
SUNLIFE has held the top position in Tmall's Double 11 shopping festival for colostrum in the maternal and child nutrition category for 14 consecutive years. 
Furthermore, Sunlife is also one of the top sellers in the colostrum category on JD.
Joined the CIIE for 7 consecutive years
Seven consecutive years at the China International Import Expo New Zealand Pavilion
In 1999, SUNLIFE, a company from New Zealand, began entering the high-end IgG nutrition market in China. As a member of the New Zealand Food Association, SUNLIFE has received the New Zealand FernMark International Certification. Additionally, the company has been invited to participate in the New Zealand Pavilion at the China International Import Expo for six consecutive years.

SUNLIFE is dedicated to addressing health issues through nutrition, focusing on the dietary needs of various age groups. SUNLIFE's product range is primarily categorized into several key areas: IgG nutrition, bone nutrition, intestinal nutrition, brain nutrition, and basic nutrition. The production, packaging, and quality control processes for all nutritional products are centered on preserving the natural nutritional activity of the ingredients. SUNLIFE products utilize a “4+1 ”Layers packaging system that ensures high protective activity, which effectively preserves the nutritional components of IgG. Additionally, the products are individually packaged in small sachets containing 1 to 3 grams, tailored to meet the specific needs of different groups of people.

In 2008, Professor Zhou Yunzhen from the Department of Nutrition and Food Hygiene at Tongji Medical College, Huazhong University of Science and Technology, led a research team to investigate the effects of colostrum on immune regulation in infants and young children. The team conducted an epidemiological study using a random sampling method, which included 4,800 cases, to assess the feeding practices and IgG health status of infants and young children. The study found that those consuming SUNLIFE Colostrum experienced a reduced frequency of diarrhea and respiratory infections, shorter illness durations, and beneficial therapeutic effects. The findings were published in an academic paper in the January 2012 issue of the Chinese Journal of Social Medicine. In 2010, infants and young children undergoing physical exams at the Children's Health Clinic of the Beijing Capital Institute of Pediatrics were selected for clinical observation. This research demonstrated that consuming Life Sunshine Bone Health Joy Milk Calcium Powder could enhance calcium absorption and utilization, increase bone mass, and alleviate issues such as startle responses, insomnia, and night crying. Additionally, it significantly improved physical fitness, height, and ultrasound bone density Z-scores compared to baseline measurements. These findings were published in the 10th volume, 27th issue of the Chinese Medical Guidelines in September 2012. Both of these clinical studies, which spanned several years, are considered pioneering advancements in the field of nutrition in China.

SUNLIFE has been a leader in the sales market for over 20 years, thanks to its rigorous scientific approach and high standards of product quality. For 14 consecutive years, it has ranked first in the colostrum category on Tmall and is highly regarded by consumers. With its omnichannel, three-dimensional sales strategy, SUNLIFE enables domestic consumers to easily access high-quality nutritional products, ensuring the health of their entire family.

At the same time, SUNLIFE remains committed to its mission and stays true to its original purpose of advancing public welfare. In response to major events such as SARS and COVID-19, SUNLIFE acted swiftly to provide support. During the 2020 tribute organized by the Guangdong Provincial Federation of Trade Unions to honor the "cutest people of the new era," SUNLIFE donated immune supplements valued at 2.5 million yuan to medical workers in Guangdong. Furthermore, as a designated brand, SUNLIFE participated in the "Love Pack" initiative organized by China Southern Airlines and the New Zealand Trade and Development Bureau, offering strong IgG protection to international flight customers during the COVID-19 pandemic.
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