SUNLIFE creates “Shiny Baby Moms” to witness the extraordinary of ordinary baby moms

As the Office of the National Healthcare Security Bureau launched a circular on supporting the work of maternity insurance for the three-child policy, local governments around the world have responded positively by landing concrete measures to improve and perfect the system of maternity support policies. What's even more encouraging is that more and more enterprises have begun to take an active part in providing practical and concrete services to babies, toddlers and baby moms under the guidance of local government departments.

Against this backdrop, the topic of “Shining BaoMa” has quietly begun, “Shining BaoMa” through interviews with one and one ordinary baby moms, through the form of vivid and simple documentary, let more people see the kindness and determination of ordinary baby moms.

According to Mr. Yang Kaihang, Vice President of SUNLIFE, the project initiator “SUNLIFE Group” has invested special funds for this project. According to Mr. Yang Kaihang, Vice President of SUNLIFE who has assumed his new position, he has set up the project business department, merged and acquired the KIN6 Lady community alliance team under the banner of “No Exceptions”, and Pan Yao has become the general manager of the business department, and constructed a perfect offline new retail community operation department, a content planning department, and a film and television production department.

Focusing on the group of baby moms, “Shining Moms” will join hands with mother and baby chains to produce 100 episodes of the documentary on baby moms on a city-by-city basis. Through interviews with individual baby moms, the documentary will allow more people to see the shining light of “moms”. At present, some cities have already entered the launch stage.

The recent incident of Dong Yu Hui, selected by Dongfang, has inspired the resonance of the general public, and people are eager to see more ordinary people's kindness and determination on the self-media platform. The theme of “Shining Mom” is the same, to promote the positive energy of the society, to promote the glitter of millions of moms, so that more people can see the sweet and sour of moms, and see the greatness of the role of mothers.

At present, “Shining BaoMa” has been successfully implemented in Guangzhou, and is expected to be launched in 100 cities across the country soon.