SUNLIFE 618 promotion grows against the wind

2024 618 promotion has come down the curtain, although the comprehensive e-commerce platform has done a lot of measures: cancel the pre-sale, direct war; simple play, direct full reduction. However, in today's market, which is already into the stock market and the consumption power is obviously downward, the market is still inevitably in the doldrums. According to star chart data (syntun), 24 years 618 promotion during the integrated e-commerce 571.7 billion yuan, compared with the same period last year, down nearly 7%, the first time there is negative growth.

In the midst of all the wailing, New Zealand nutrition brand - SUNLIFE stood out among all the brands with its excellent quality and sustained market reputation, and delivered surprising results. In addition to maintaining the expected ranking advantage: Jingdong (self-supporting) and Tmall official flagship store ranked first in the maternal and child nutrition - colostrum category; in the general dietary nutrition colostrum category results are also very notable, up to the rank of the second; stores also reached a double-digit growth over the same period of comparison, and more stores received a growth of 39%.

Price is not the only way out, simple and attentive product formula, perfect product quality and domestic and international authoritative endorsement is the bottom of a brand. New Zealand nutrition brand -SUNLIFE, not only has international authoritative certification: New Zealand Silver Fern Leaf International Product Certification, the domestic authority evaluation is to obtain a variety of honors and awards: more than 20 years of 315 quality certification, China Dairy Products Industry Association and the International Dairy Federation of China's National Committee issued by the Technical Progress Award.

Since entering the Chinese market in 1999, LSUNLIFE has been practicing intensively in the nutritional products market for 26 years, with the consistent philosophy of solving health problems by means of nutrition. Nowadays, LifeSun's products include immunity nutrition, bone nutrition, intestinal nutrition, brain nutrition, etc., which are generally concerned by the public. The age groups covered range from newborn babies to the elderly. With different product combinations, SUNLIFE provides individualized and detailed nutritional care and support for different groups of people.