SUNLIFE | New Zealand Dairy Development and Opportunities in the “10th Anniversary” of China and New Zealand

The year 2024 marks the 10th anniversary of the China-New Zealand Comprehensive Strategic Partnership, and Chinese Premier Li Qiang's recent visit to New Zealand has reinvigorated the relationship. The bilateral business cooperation signing ceremony held in Auckland witnessed a number of key areas such as dairy, food, health and sustainability, where twelve of New Zealand's top companies joined hands with their Chinese partners to draw up a blueprint for cooperation and formally signed a number of memorandums of understanding (MoUs) and agreements for cooperation.

Zhou Dehan, Chief Executive Officer of New Zealand dairy giant Fonterra Greater China, recently said in an interview with Xinhua News Agency: We see that the demand for health and wellness solutions is increasing in the Chinese market, especially in terms of nutritional products. For the Chinese dairy market, dairy companies have huge opportunities for development in China.

Starting with immune nutrition, SUNLIFE has introduced pure colostrum powder to the Chinese market since 1999. In the 26 years when the market of nutritional products has been surging, SUNLIFE insists on importing the original cans, takes the product as the first, spares no effort to improve the quality, and through the academic research of Bone Health and Colostrum, it not only owns a number of certificates, such as New Zealand Certificate of Origin, New Zealand Silver Fern Leaf Certificate, China “315” Quality Certificate, etc., but has also been It has also been included in the New Zealand pavilion at the China Import and Export Fair for 6 consecutive years.

As a nutritional brand that has been awarded China's “315” quality certification for 22 consecutive years, SUNLIFE will continue to provide Chinese consumers with more diversified nutritional solutions with high-quality products with firm belief.